Sorry about the tease at the start of the week. I couldn’t resist! Where were we? Oh yes, publishing deals being like buses. You wait nearly a year for one and two come along at once.

At this point, I hadn’t signed with the US publisher but I was close. I had to be honest. I emailed back the 2^nd publisher (a UK company) and explained the situation and that I’d love to find out more but would understand if they didn’t want to pursue things. The Publishing Director was eager to chat to me and we caught up on the phone for about 30-40 minutes that evening.

What I was facing were two very different offers:

US publisher

• Established (but only two years ago) so dedicated readership already
• eBook only
• Distribution rights around USA & Europe
• 3-book deal
• Launching summer 2015 with books 2 launched two months later and book 3 two months after that. Big pressure to have next books ready, even if the contract with them didn’t continue beyond the trilogy
• Concern over wordcount reductions
• Concern over the friendship theme; would I need to tone it down?
• Writer community for all their authors with lots of support and guidance
• Would set up a blog tour but marketing beyond that would mainly be down to me

UK publisher

• Brand new with no track record in publishing books
• eBook and print format
• Distribution rights around USA & Europe
• 3-book deal (once they found out more about the trilogy, they were keen to offer this too)
• Launching spring 2015 (probably although could be summer) with a book a year in the spring (or summer) in order to maximise on marketing activities
• Don’t want to cut any words at all – love the story
• No issues over the friendship theme running alongside the romance
• Lots of marketing activities planned because, of course, it was important for them to do what they could to make this a success
• Lower royalties

When I write it like that, it does look like a no-brainer until we get to the last point of lower royalties which brought the indie debate back to the forefront of my mind: I’d earn far more by publishing that way but would I sell more copies just on my own? Probably not. Almost definitely not. I then reasoned that having my novel available in two formats – eBook and print – would surely mean more sales which would ultimately cancel out the lower royalties.

I asked lots more questions of the UK publisher on email the next day and all were answered in detail. I asked the US publisher to absolutely clarify the wordcount and theme issue too and was assured it wouldn’t be a problem. But there was still this niggle …

Initially my head had been saying to go for the originally offer from the US publisher – established, more money and they offered first, but my heart and gut were saying So Vain Books (SVB). On the Thursday evening after a day at work where my mind flitted back and forth between the two, I spoke to my husband. He’d been initially encouraging me towards the US offer and I was a bit concerned that he wouldn’t be as supportive if I said that I was leaning towards SVB. Unexpectedly, he’d changed his mind. He’d reflected on how I’d enthused about the conversation with SVB and how upset I’d been on Black Friday when I was so worried about whether the US offer would lead to me compromising my stories.

I ran it by my parents over the phone who felt SVB were the best option too. In my debut novel, ‘Searching for Steven’, my protagonist Sarah has some major decisions to make. She does this using colour-coded post-it notes stuck to her wardrobe door, highlighting the pros and cons. So that’s exactly what I did (any excuse to use stationery). This is my bear cabinet obliterated with my musings. Green for go (positive) and dark orange for stop (negative). As you can see, there’s pros and cons for each.

And, just to make absolutely sure there wasn’t anything I’d missed, I got my lovely colleague at work to coach me about the decision (thanks Joanna) and SVB came out on top!

So who did I go for? It’s probably not going to be a surprise after all that but I’m delighted to say that I have chosen to join So Vain Books, the UK-based publishers, and it feels absolutely the right decision.

I went to bed on Friday night with a churning stomach because my contract arrived in my inbox from my US editor and I couldn’t help but feel incredibly guilty at letting them down. I know it’s business. I know that. But I’m the sort of person who doesn’t like to let people down. It doesn’t sit with my values very well.

On Saturday morning I rose and had a shower. I’d made my definite decision to go with So Vain Books and, knowing that was going to be the case, I’d asked the Publishing Director if I could call her that afternoon to tell her in person. And if I had any doubts that I’d made the right decision, I turned the radio on when I came out of the shower and guess what song was playing? Carly Simon’s, “You’re so vain!” Now is that spooky or is that spooky? I’m a firm believer in signs and they don’t get much more significant than that! It was wonderful to make that call and be told that I’d made her day.

Emailing the US company was very hard but I was honest about the situation and, to be fair to them, I got a lovely email back saying I’d done the right thing to take time to weigh up the offers and that I had to do what was best for my career. It was a lovely email but I’d expected some reference to them being disappointed that they weren’t going to be representing Steven. Which just showed that it’s business. Always has been. Always will be. And that made me feel a lot better. But with SVB, it feels like it’s more than business; it feels like a partnership and I am incredibly excited about it. I’ll share my journey to publication on this blog as and when I can.

My parting words would be to say to any writer out there who’s still looking: never give up on your dreams. Believe in yourself and believe in your work. There are many options out there with eBooks and indie publishing so you can have the dream whether it’s via the more traditional route or by your own hand. For me, indie wouldn’t have been the “failure” option; it would have been my choice to not submit anywhere else and to take my future into my own hands. But my final round of subs reaped rewards and I knew that So Vain Books, in particular, could support me in a way I couldn’t support myself with regards to marketing so I’m absolutely delighted to be on board. A friend of mine makes signs. I got her to make me this one which fellow-Write Romantic Helen Phifer introduced to me. It feels very apt. It can be apt for you too.

Jessica xx