Publication day for Christmas Wishes at the Chocolate Shop

It’s publication day today for Christmas Wishes at the Chocolate Shop, the final book in my backlist to be freshly edited and re-released through Boldwood Books (previously available as Charlee and the Chocolate Shop). If you’ve read the original version and are curious about what’s changed, here’s a blog post I wrote about it.

Publication day is always really exciting. This is my 12th book out today but I’ve had way more publication days than that with being published by a different company, then going indie, then getting my Boldwood deal and re-publishing my edited backlist. And, despite 24 publication days, it doesn’t get any less exciting. I know of authors who are 30/50/100 books down the line and say it still doesn’t wear off which is great to hear.

For my very first couple of books, I waited up until midnight to watch the eBook ‘magically’ appear on my Kindle. That was really thrilling! I don’t do that now but I do often struggle to sleep as I keep thinking about it! It’s like the excitement of waiting for Christmas Day to dawn!

When I was first published and when I was an indie author, my books didn’t sell very well so, although I’d keep my eye on the Amazon chart (Amazon being the only place they were available back then), I didn’t expect high positions … and didn’t get them! Reviews would be slow to come in and I wouldn’t get many of them either. And I was working in a demanding day job so I just needed to work as normal and not really think about publication.

Since last year when my writing took off (thanks to the amazing Boldwood Books) and I was able to resign and write full time, publication days have been very different. Initially I’d write but now I find they’re so busy that I never plan to write as I would probably wouldn’t get much done.

Why are they busy? There are publication posts to share on social media, a blog to write and so many gorgeous congratulations messages coming in to respond to. There’s usually a blog tour starting although we’re not having the one for Christmas Wishes… until October to generate a buzz for the book closer to Christmas. There are early reviews to read and I do regularly check chart positions hoping, just hoping, the book might edge close to the Top 100. I’m pretty certain Christmas Wishes… won’t come close, though, as it’s the final backlist book to come out and there are many readers who read it as Charlee and the Chocolate Shop. Pre-orders have been low (probably for that reason and because some readers don’t buy Christmas books out of season) which was expected so they won’t boost it massively up the charts today.

But alongside the publication day excitement there’s nervousness as various questions race through my mind:

  • Will readers love/hate/feel indifferent towards this book?
  • Will it climb the charts or bomb?
  • If it’s the start of a new series, will they engage with that series or not?
  • If it’s a sequel, will they think the previous book(s) was/were better and perhaps even tell me I should never have written this one?

It makes for a rollercoaster day/week/month while the verdict is coming in!

For this particular book, I don’t have those same nerves I might usually have. It had already gathered nearly 450 reviews on previous release and 83% of those are 5-star and 13% 4-star so I already know readers love this story. It has also had 85 ARC reviews (advanced reader copies) on NetGalley from reviewers/bloggers and they are overwhelmingly positive. Phew!

But I do have a little apprehension about chart position as I said. I’m not expecting it to do brilliantly… but there’s always that little sliver of hope!

Overall, any publication day is an amazing day, even with those nerves/worries. It never ceases to amaze me how many gorgeous messages and congratulatory posts come in from readers and authors and I am so very grateful for every one of them.

Today, I was at the hairdresser’s first thing and was scrolling through my Twitter feed while my colour was developing and, since returning home, I haven’t been off social media.

I’m so grateful to everyone who has sent me lovely messages today, shared any promotional posts, has pre-ordered, bought or borrowed Christmas Wishes at the Chocolate Shop.

For those who are coming to Charlee’s story for the first time, I hope you love it and aren’t craving chocolate too much! For those who’ve already read it but loved it so much that you wanted to come back for the new version, you’re absolute stars and I can’t thank you enough.

And, as always, THANK YOU to my amazing publisher, Boldwood Books and my super talented awesome editor Nia for all her brilliant advice. Ooh, and this amazing box of Krispy Kreme doughnuts (pics below the blurb). Yum yum!

Big chocolatey hugs
Jessica xx

Sometimes you just need a little Christmas magic to make your wishes come true…

When master chocolatier, Charlee, takes the leap to move to the picturesque seaside town of Whitsborough Bay, she is determined to follow in her grandfather’s footsteps and set up a chocolate shop.

Luckily, she finds the perfect location for Charlee’s Chocolates on beautiful Castle Street… Now she just has to refurbish it in time for Christmas!

With a useless boyfriend and countless DIY disasters, Charlee doesn’t know if she’ll make it in time. With no ‘traditional’ family to support her, she feels lost in her new surroundings and the secrets of the past are weighing her down.

But the warmth and festive spirit of the Whitsborough Bay community will surprise her, and when plumber, Matt, comes to the rescue, it might be that all of Charlee’s dreams could come true this Christmas, and she could learn what family really means…

2 thoughts on “Publication day for Christmas Wishes at the Chocolate Shop

  1. Congratulations Jessica on publication day of ‘Christmas Wishes at the Chocolate Shop,’ It popped onto my Kindle first thing this morning. Perfect timing as last night I finished ‘Starry Skies over the Chocolate Pot Cafe,’ I loved the book it is a five star one for me. lots of love, Sylvia xx

    Liked by 1 person

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