I’m very tired this morning. Actually, I’m tired most mornings but I was super-duper extra tired this morning because I’d been up at various points in the night checking chart positions. I assure you I’m not normally that committed – or perhaps I should say obsessed – but New Arrivals at Hedgehog Hollow was on a BookBub promotion in the UK, Australia and Canada yesterday/overnight which is always exciting as it can mean high positions.
What is BookBub? Avid readers can sign up to it for free in exchange for details of book promotions. You choose the genres you’re interested in reading, your favourite authors, and whether you like ebooks, audio or both. Every day at around 3pm GMT, BookBub email a newsletter to their subscribers with details of a small number of promotions based on the selections they’ve made. For an author/publisher to secure a BookBub deal, a book must be on offer – I think it has to be at least half price – or free. It’s a great way for readers to keep on top of bargains.
BookBub’s subscriber database is ginormous and having a BookBub promo usually has a significant impact on chart positions. Even though the Kindle charts are meant to be updated hourly, this isn’t always the case and there’s often a lag. There is also a time difference across the regions so the greatest chart impact can often be in the UK’s early hours, hence my nocturnal activities last night!
New Arrivals at Hedgehog Hollow was already close to the Kindle Top 100 in the UK before the newsletter came out so I was pretty sure it would make it inside the Top 100 but wasn’t sure how far. Those hedgehogs scampered up to #77.
All my previous BookBub promos have resulted in higher chart positions in Australia and Canada than the UK so I was particularly excited to see how high New Arrivals at Hedgehog Hollow would reach in those regions. Finding Love at Hedgehog Hollow had made it to #40 in Canada and #20 in Australia when it was on a BookBub last October but The Secret to Happiness and Starry Skies Over The Chocolate Pot Cafe had made it even higher in both regions. How would the second hedgehog outing fare?
This time, the hedgehogs didn’t perform quite as well in Canada with a peak of only #263 late last night. It’s still a great chart position and something that, 18 months ago, I never dreamed I’d ever achieve but it’s significantly lower than the other four promos I’ve had (Making Wishes at Bay View was also in a BookBub last year and, although it didn’t get as high as the other three, it still made it into the Top 100). I don’t know why New Arrivals didn’t do as well as my other books and I could go into circles speculating so I’ll celebrate the Top 300 position instead and be very happy with that.
It was also a lower chart position in Australia than the previous four but the hedgehogs did still crack into the Top 100 with a peak of #67 late this morning in Australia meaning all five of my Aus BookBubs made it into the Top 100. Thank you Australia!
So a very valiant attempt by the hedgehogs and I’m very proud of their performance. But what is even better is ticking off yet another goal that wasn’t even a goal: two books in the UK Top 100 at the same time!
Finding Love at Hedgehog Hollow (book 1) is currently in Prime Reading and was already in the Top 100 but it was so lovely to see New Arrivals at Hedgehog Hollow (book 2) joining it. I managed to capture them at #58 and #77 respectively. They’ve both dropped a few places now although, at the time of writing this, they’re still both in the Top 100. They both remain on promotion in the UK at only 99p and will stay that way for a limited time, with Finding Love still being in Prime Reading for another couple of months. New Arrivals at Hedgehog Hollow will remain on offer in Canada and Australia for a short while too.
A huge thank you to everyone who has helped both Hedgehog Hollow books to get into the Top 100 at the same time. Yesterday, my amazing publisher Boldwood Books announced a new record for their authors with a whopping eight titles in the Top 100. New Arrivals joining them today made a new record of nine. Massive congratulations to Shari Low, Rosie Clarke, Gemma Rogers, Judy Leigh, Louise Douglas and Portia MacIntosh – writing across a variety of genres – for their Top 100 success. Go Team Boldwood!
And, to help the celebrations, it’s amazing to see six of my books with bestseller tags today in the UK, including the third book in the Hedgehog Hollow series – Family Secrets at Hedgehog Hollow – which is still only on pre-order but storming the charts. Thank you so much to everyone who has pre-ordered it.
Wishing you all the best for a great end to the week and a relaxing weekend.