The hedgehogs pass a 6,000 milestone but I’m feeling the fear for book 4

Less than a week ago, I reported that the third book in the Hedgehog Hollow series – Family Secrets at Hedgehog Hollow – had passed a whopping 1,500 reviews/ratings milestone over on Amazon. It’s gone a bit beyond that now:

Book 3

A little while before that I’d reported that book 1 – Finding Love at Hedgehog Hollow – had passed 2,000. It has also exceeded that since:

Book 1

The hedgehogs have been waiting for book 2 – New Arrivals at Hedgehog Hollow – to meet another milestone so they could have a big party and celebrate milestones for all three.

And yesterday book 2 reached it, passing the 2,500 mark. Woo hoo! Go hedgehogs go!

Book 2

New Arrivals only came out in January so that milestone has been reached in a little over five months but Family Secrets was only published six weeks ago today and is already storming towards the 2,000 mark.

I’d been surprised when New Arrivals gathered more reviews than Finding Love as I’d have thought that readers would have read the series in order and, as there’s an inevitability that some readers won’t love it, the numbers of reviews would dip with each book. However, with the rate that Family Secrets is gathering reviews, I don’t think it will be long before it has the most.

I do read all my reviews and I know that several readers say they loved book 2 or book 3 and will go back to read the one(s) they missed so that could account for some disparity. Or perhaps a reader who reads two or three back to back only leaves a review for the latest? I guess I’ll never get to the bottom of it.

What’s interesting is that for my ‘Welcome to Whitsborough Bay’ series, book 1 – Making Wishes at Bay View – has the most reviews/ratings but book 4 – Coming Home to Seashell Cottage – isn’t far behind … but that both supports and contradicts my theory above!

There was a time with the Hedgehog Hollow series when it seemed that the love for the hedgehogs got stronger with each book. While Family Secrets is still storming ahead with a whopping 83% 5-star ratings/reviews, the other two are pretty much equal. Both of them have an accidental 1-star rating where the review talks about how much the reader has loved it, one for HH1 even saying ‘one of my favourite books of late’ but the reader has managed to click on the 1-star instead of the 5-star rating which is a shame.

There are some cutting reviews for all three books, especially the 1-star for HH1 entitled ‘total waste of time’ but I do find it easier to cope with those these days. It certainly helps looking at all the hedgehog love. I remind myself it’s just one person’s opinion and you can’t please all the people all of the time. And I also remind myself that negative comments say more about the reviewer and perhaps what’s going on in their life at that time than they do about me.

With so many gorgeous reviews/ratings and so much excitement about the fourth book in the series – A Wedding at Hedgehog Hollow – my biggest concern right now is not a handful of negative comments. It’s whether book 4 can measure up to the high bar set by the previous books, particularly Family Secrets. I’m meant to be writing it at the moment and I’ll admit to procrastinating massively on getting going because of THE FEAR! What if it isn’t good enough? What if there’s this huge build-up to the cliffhanger reveal and all the excitement about the release (and a long wait) and readers are disappointed?

I have this 2-star review for Family Secrets: I couldn’t be bothered to finish this. The first two books in this series were fine, but the author is now trying to stretch the theme too far – rather boring. Ouch! 96% of readers disagree so I’m not unduly concerned about these comments but what I fear is these sorts of comments for book 4 onwards. I completely disagree with them. I am not stretching a theme too far. There is a setting and there are stories to tell and I have lots of great stories in mind … but what if the unexpected twists and turns of Family Secrets was the peak and it’s downhill from there? Argh!

One of my favourite films is A Cinderella Story. From 2004 and starring Hilary Duff, it’s a modern-day reimagining of the Cinderella story as you can probably guess from the title and it’s fabulous. The main character is called Sam and her dad used to run a sports-themed diner. When he died, Sam’s ‘wicked stepmother’ took it over and refurbished. She redecorated it pink and made the staff wear roller boots. Near the climax in the film, a door slams and something falls off the wall revealing the baseball-themed quote Sam’s dad had up there: Never let the fear of striking out keep you from playing the game”. I love that!

This quote is in my mind as I approach writing book 4 and I’m pushing aside that 2-star review. It’s partly the reason why I have decided to do a really intensive blitz of the book next week as I’ve been spending too much time thinking and worrying and not getting the words down on the paper. I do have a great story to tell. It’s different from book 3’s story but all the stories are different otherwise I would accept the ‘rather boring’ accusation. I also have an amazing editor who will help knock it into shape so we’re bringing out a great book that doesn’t disappoint the hedgehog fans.

Tell you what, if writing a book was as simple as having an idea and getting it down on the page, my job would be so easy. It’s the thinking and worrying that causes the problems. But I absolutely love what I do and, although I could do without THE FEAR, I would choose it with the fear rather than not do it at all. Which brings us to another quote: Feel the fear and do it anyway!

I have the rest of the week to get organised and do the research I need to do to enable me to get my head down for next Monday and write. No way am I expecting to write a full book in a week but I’m certainly going to give it a good go!

Hope you have a fabulous week and thank you for all the amazing love and support for this series. I really appreciate all the lovely reviews, the comments on social media, the recommendations, and the direct messages I’ve had from so many lovely readers. They’re such a boost.

Big hedge-hugs
Jessica xx

The hedgehogs are absolutely smashing it

I’ve been a bit obsessed with checking my reviews/ratings for book 2 in the Hedgehog Hollow series – New Arrivals at Hedgehog Hollows – for two reasons:

  1. They have accumulated at a rate I’ve never seen before on any of my books
  2. There weren’t any 1 or 2-star ratings among them and I was intrigued as to how many I’d get before I received my first

The book was released on Thursday 7th January so it is day 19 now. After only a week, I was astonished to have gathered 100 ratings/reviews. Only two of those were 3-star which, although classed as ‘negative’ on Amazon doesn’t unduly concern me. Readers use the ratings differently and for some this is a case of enjoying a book but not having your socks blown off by it.

I hadn’t expected to get to 100 without any 1 or 2-star ratings/reviews so, once I did, figured it would only be a matter of time before that happened. This is not me being negative; it’s an inevitability that not everyone likes the same thing and there will always be those who don’t enjoy what an author writes and shares that feedback through negative reviews/ratings.

The number passed 200. Then 300. Still no 1 or 2-star ratings/reviews. Surely there was no way I’d get to 400. But I did. This afternoon, I got a screen shot at 402 reviews with no 1 or 2-star ratings/reviews. I’m a bit gutted as I’ve just realised that my screen shot doesn’t actually tally and it says 402 ratings at the top but 399 in the breakdown box but I did refresh it later and it was showing 402 in both boxes but I didn’t take another screen shot as I hadn’t realised it had been incorrect before.

Another refresh took me up to 405 and 2 x 2-star ratings (no review) had crept in. So now there are two properly negative verdicts (alongside 20 x 3-stars) but I am absolutely thrilled to have got beyond 400 before that happened. I doubt it will happen again so thank you to the hedgehogs for capturing readers’ hearts and to everyone who has left kind words or a positive rating. This spurs me on to keep writing.

They have also reached their highest UK Kindle chart position so far at #169.

If you haven’t already downloaded New Arrivals at Hedgehog Hollow, the price is a bargain 99p on Apple, Kindle and Kobo so grab a bargain now.

And as the second batch of hedgehogs hit their 400 milestone, the first batch in Finding Love at Hedgehog Hollow have just hit a mammoth one passing 1,000 reviews/ratings this afternoon. Woo hoo! Hurrah for those hedgehogs!

Finding Love at Hedgehog Hollow joins Christmas at Carly’s Cupcakes and Starry Skies Over The Chocolate Pot Café in the 1,000 Club although Carly is well on her way to 2,000 with 1,799 at the time of writing.

Thank you for the hedgehog love. And the Christmas books love. And all the love for any of my other stories.

Wishing you all a fabulous week.

Big hugs
Jessica xx

You can find my author page on Amazon here.

The one where I got 1,000 reviews. Woo hoo!

Ask any author and they’ll probably tell you that one of the scariest things about publishing a book is waiting for those first few reviews to come in. What will readers think? Love it? Hate it? Be completely indifferent?

Reviews are exceptionally important because they are our feedback from our customers. I read every single review I receive on Amazon and positive ones absolutely make my day. They’re like a warm hug, a thank you, and a dollop of motivation rolled into one. They inspire me to keep writing.

Negative reviews…. well, I’m sure you can imagine it’s not a warm hug I get from those. Occasionally (rarely) I might pick up something constructive from a negative review that makes me think, but more often than not, it’s just an angry rant and often feels quite personal. Cue tears and reaching for the chocolate.

At the start of 2020, I had a writing goal to get 100 reviews on one of my books. At that point, I already had about 95 on the original version of New Beginnings at Seaside Blooms. When Boldwood relaunched it with a fresh edit and makeover in February, I knew it wouldn’t be long before that goal was achieved. The rest of the series – and the other books due for a makeover – all had about 30-45 reviews each so they were a little way off that goal.

What I didn’t have was a goal to get 1,000 reviews. Definitely not on my bucket list. Not a goal at all. Why? Because, just like a book of mine going into the Kindle Top 10, it felt like such an enormous impossible goal to achieve. Yet yesterday, Christmas at Carly’s Cupcakes hit 1,000 reviews.

All weekend, it had hovered tantalisingly close. On Sunday night, I went to bed with it at 998. Surely it would be 1,000 by the morning given the rate at which they seemed to be coming in? I logged in on Monday and it was still 998. Then 999. Just one more needed. I couldn’t wait to grab that screen shot with a clean 1,000.

I never actually got it because, next time I refreshed my screen on the afternoon, it had jumped to 1,002. I’d done it! I’d achieved another goal that wasn’t even a goal! Woo hoo!

This morning, at the time of writing, Carly is at 1,014 reviews/ratings. 72% of these (723 of them) are 5-star and 19% (192) are 4-star. So that’s 915 out of 1,014 reviews or ratings (91%) that are positive. I’m so proud of that.

At the lower end, there’s only one actual 1-star review (plus 11 ratings) and it’s a bit mean: “The main character is ridiculous. Her sister is destroying her business, etc. etc. etc. I made it through one-third of the story and just couldn’t make it any further. When the main character has you rolling your eyes, page after page, I refuse to continue wasting my time with it.” Ouch! So it clearly wasn’t for that reader although it’s a shame she didn’t read on as she’d have found out the reason why Carly accepted Bethany’s behaviour but time is precious and why spend it reading something that you’re not enjoying?

For 2-star, there are three reviews (plus 12 ratings) and a couple of them do make me laugh because the reason for the 2-stars is: “Thinking about Christmas and it’s only September. Well, I realised that only after I bought this book…” and “Well, I think it could be worse. Thinking about Christmas and it’s only August. Well, the book will sit pretty on my wife’s shelf and not get read…” What part of a book called “Christmas at….” with a snow-laden cover including a Christmas tree and a blurb which begins “It’s the most wonderful time of the year. It’s December on Castle Street; the fairy lights are twinkling, snow has settled and the festive season is in full swing…” would make them think that the book is anything other than a Christmas one?

Let’s ignore those, shall we? An enormous thank you goes to Nia, my editor at Boldwood Books for the amazing editorial advice which took a good book and polished into a fabulous one which, in the space of only three months has reached 1,000 reviews.

As for the reviewers/bloggers/readers who’ve shared the book love, I am forever grateful. Please keep leaving reviews for authors whose work you love and we’ll feel those hugs, that motivation and that inspiration to keep going.

If you haven’t read Carly’s story, there are a phenomenal number of listening/reading choices:

  • Download the eBook on Kindle, Kobo or AppleBooks
  • Buy the paperback from Amazon, the Waterstones website or order it via any other good bookstore
  • Buy the audio CD from any of the above
  • Buy the large print version from any of the above, or borrow it from your library if they stock it
  • Download the audio CD from Audible, Kobo, SCRIBD, AppleBooks, Libra.fm, or Chirp (USA only)
  • Borrow the audio version from your library via the uLibrary app or Hoopla in the USA and Canada
  • Stream it via Spotify, Deezer, AppleMusic and YouTubeMusic

Big hugs

Jessica xx

It’s the most wonderful time of the year…


It’s December on Castle Street; the fairy lights are twinkling, snow has settled and the festive season is in full swing.

For Carly, the owner of Carly’s Cupcakes, it’s the busiest time of year getting everyone’s Christmas treats ready on time. However with her clumsy sister, Bethany, as a co-worker, it’s proving a difficult task. They say you shouldn’t mix work with family. Maybe they have a point…

As Christmas approaches, Carly is also eagerly awaiting the return of her best friend to Whitsborough Bay. Liam has no idea he’s been the object of her affection since their schooldays. After years of pining after him, can Carly pluck up the courage to finally tell him how she really feels by 25th December?

Could a little festive magic make all of Carly’s wishes come true this Christmas…?

A heartwarming, short festive story of friendship and family from bestseller Jessica Redland. You can find out what happens to Carly next through exploring her best friend Tara’s story in 
Starry Skies Over The Chocolate Pot Café