Today I’m celebrating a book birthday. It’s four years since The Secret to Happiness was released on 3rd September 2019 but this is an extra special book birthday because The Secret to Happiness was the book which secured me my publishing deal with the amazing Boldwood Books who then went on to find me loads of wonderful readers and help sell over a million copies of my books globally. Eek!
In interviews, authors are often asked ‘What’s your favourite book?’ and this is a really hard question to answer because there are typically different reasons why we love each and every one of our books. I can certainly give a reason for every single one of my books, whether that’s a plot point I particularly loved, a character, a setting, a twist, the journey of self-discovery the protagonist goes on, or because of where I was in my own journey when I wrote it. I do, however, have a handful of extra special books and The Secret to Happiness is one of them.
As you can probably imagine, I love this book because it secured me my publishing deal but there are several other reasons too. It’s the only book I’ve written from three viewpoints so it was more complex to write. It’s the only book of mine written in third person which was also a new challenge for me. And it’s a book with a complex plot interweaving the lives of three women with challenges in their past and present to face up to, along with a few twists and turns.
When I finished writing The Secret to Happiness, I genuinely believed it was my best work and, even though I was feeling very bruised by how unsuccessful I’d been as an indie author, I felt quietly confident that, when I started a round of submissions in the second half of 2018, it would find a publishing home.
It didn’t. Well, not at first anyway. I’d been to the RNA’s conference in July (Romantic Novelists’ Association) and had received some positive feedback from four industry professionals who wanted to see the full manuscript. I came back from the conference buzzing. The buzz of excitement soon became the whimper of tears when, one by one, they – and a couple of other publishers – all rejected the manuscript.
Feedback included:
“[I’m] looking for in-depth emotional stories that can be pitched in a single line [and this book] didn’t quite hit the mark for me.”
“I struggled to empathise with the characters. Rather than being invested in their journeys I felt they lacked the necessary depth and layers. Sadly I just couldn’t find myself getting lost in Alison or Karen’s story as I couldn’t connect with them.”
“Concept wasn’t ‘hooky’ enough to stand out in a very crowded market.”
“While the premise is fun and engaging and original, we just feel the bootcamp idea is not quite right for us… very well written, however, so please don’t let this stop you – you just need a cracking idea and you’ll be on your way.”
Fortunately Boldwood Books thought that this was ‘a cracking idea’ and the bootcamp set-up worked for them. They also thought it did have depth and layers and that they had (and readers would) connected with the characters and get lost in their journeys.
Rejections can be difficult but every editor will see something different in a book and it’s about finding that person who loves what you’re offering. Having the right manuscript landing in the right inbox at the right time requires a lot of stars to align and it can take quite some time to get there.
I’m a great believer in everything happening for a reason and those rejections were absolutely right for me because my publishing home hadn’t even opened for business yet and I can’t imagine a more perfect place for my books than Boldwood Books.
The Secret to Happiness has done me proud in the four years it has been out and I love that it had a brand new cover to celebrate me hitting a million sales earlier this year. It’s still the same concept as the previous cover but it’s more in-line with my other books and looks much fresher.
I wrote a post celebrating three years last year and reported nearly 72,000 copies sold as at end of June 2022. This has risen to just shy of 77,000 in the space of a year so sales have definitely slowed down but it’s still selling.
The sales figures aren’t fully reflective of actual sales as the audiobook version has spent two years in Audible’s Audible Plus programme where members get access to a catalogue of audiobooks for free as part of their subscription. Sales are reported back on a quarterly basis in terms of minutes listened and it would be extremely difficult and unwieldly for Boldwood to try to convert this into units sold because every audiobook in the programme is a different length. We therefore get ‘1 unit’ recorded each quarter for the royalties payment on each audiobook in the Audible Plus programme. Audible halted the programme in August and my titles all came out. I’m waiting for the final breakdown of minutes listened across my six titles for the two years they were in Audible Plus but, based on a previous breakdown I had, my guestimate is that we’re at about 100,000 full listens of The Secret to Happiness through Audible Plus which blows my mind! That means that sales for this book are really more in the region of 177,000. Not too shabby!
Last year, I reported 3,820 ratings/reviews on Amazon UK, 92% of which were positive. At the time of writing, it’s a whopping 6,659 and 93% of those are positive.
I didn’t report it last year so I can’t compare but there are 5,075 reviews on Audible UK. It’s a little harder to comment on a positive rating as listeners can rate overall, performance and story or just overall and I’m too lazy to get my calculator out to work them all out but here’s the graph.
Because this audiobook was free for two years, the figures are likely to be a little skewed against it as lots of listeners would have tried it when it’s not normally their thing and been quite scathing about it when that was proved to be the case. ‘Just as well it was free’ is a comment which appears against several of the 1-star haters! But those averages are still really decent.
So The Secret to Happiness has made lots of readers and listeners happy and it has certainly made this author very happy because it was the book that started my journey towards being a full-time author and hitting a million sales. It was the book which stopped me from walking away from writing. Thank you Alison, Danniella and Karen – my three brave women who found friendship and a whole lot more.
And thank you to you the readers who have read or listened to this story. Thanks for the recommendations to friends and family and for the gorgeous reviews and messages on the socials. Happy 4th birthday to The Secret to Happiness. And thank you to Boldwood for loving it and believing in it and my writing.
If you haven’t already tried it, it’s on a special offer of almost half-price on Audible UK at £5.99 for the whole of September. Another three of my former Audible Plus titles are in this offer at various price points too – Making Wishes at Bay View at £3.99, New Beginnings at Seaside Blooms at £5.99 and Finding Love at Hedgehog Hollow at £4.99.
It’s currently in Global Prime Reading on Amazon so is free to Prime Readers and it’s also free in Kindle Unlimited, as are all my titles.
Have you read The Secret to Happiness? What did you think of it?
Big birthday hugs
Jessica xx
THE TOP 10 BESTSELLER
Everyone deserves a chance at happiness…
Danniella is running from her past, so when she arrives at the beautiful seaside resort of Whitsborough Bay, the last thing on her mind is making friends. After all, they might find out her secrets…
Alison is fun, caring and doesn’t take herself too seriously. But beneath the front, she is a lost soul, stuck in a terrible relationship, with no family to support her. All she really needs is a friend.
Karen’s romance has taken a back seat to her fitness business. But she doesn’t want to give up on love quite yet. If only those mysterious texts would stop coming through…
When the women meet at their local bootcamp, a deep friendship blossoms. And soon they realise that the secret to happiness is where they least expected to find it…
An uplifting story of friendship and finding the strength to come to terms with the past, from million-copy bestseller Jessica Redland.
What readers are saying about The Secret To Happiness:
‘An emotional but uplifting page turner.The Secret to Happiness is a beautiful story of friendship and love’ Fay Keenan.
‘I loved how realistic and flawed the characters were, no perfect people, just honest characters with real problems.’
‘Easily Jessica Redland’s best novel so far. The amount of heart and depth that has gone into it is astounding.’
‘This is a story that will have you enthralled from the start to the end with its many twists and turns. Jessica has the knack of drawing you into her “heroines”. She always includes some humour in her books but wow, does she know how to bring you to tears as well.’
‘Reading this book is the secret to happiness. Wow!’
‘Loved the characters and didn’t want it to end.’